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The Brand marketing book : crating, managing, and extending the value of your brand / Joe Marconi

By: Material type: TextTextPublication details: Illinois : NTC business books, 2001.Edition: 1st edDescription: xv, 247p. : ills ; 23cmISBN:
  • 0844222577 :
Subject(s): DDC classification:
  • 658.827 19
Subject: Business
List(s) this item appears in: Marketing
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