Marketing Management : strategies and programs / Joseph P. Guiltinan

By:

Material type: Text

TextPublication details: New York : McGraw-Hill Companies, Inc., 1996.Edition: 6th edDescription: xvi, 463 p. : ill. ; 23.2 cmISBN:

Subject(s):

DDC classification:

Subject: Business

List(s) this item appears in: Marketing | Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	658.8 G953m (Browse shelf(Opens below))	1	Not For Loan		006265

Total holds: 0

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Previous	658.8 B789m Marketing management : a strategic approach with a global orientation /	658.8 B932 World Development Report 2002 : building instutions for markets	658.8 C563m Marketing : creating value for customers /	658.8 G953m Marketing Management : strategies and programs /	658.8 K87m Marketing management /	658.8 K87m Marketing management : analysis, planning, implementation, and control /	658.8 L6641g 2007 Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business /	Next

Includes index

Business

2000-06-05

International Business