Marketing:creating value for customers / Gilbert A Churchill, J Paul Peter

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Material type: Text

TextPublication details: USA : Irwin, 1994.Edition: 1st edDescription: xxxi,703p : ill ; 26cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 C563m (Browse shelf(Opens below))	1	Available		003619
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 C563m (Browse shelf(Opens below))	2	Available		009048

Total holds: 0

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Previous	658.8 B879s Source book in production management /	658.8 B959w Wide-angle vision : beat your competition by focusing on fringe competetors, lost customers, and rogue employees /	658.8 C556r Relationship marketing : bringing quality, customer service and marketing together /	658.8 C563m Marketing:creating value for customers /	658.8 C563m Marketing:creating value for customers /	658.8 C777i Test yourself introduction to marketing /	658.8 C891w 1001 Ways to market your services even if you hate sell /	Next

Includes bibliographical references and index

Business

1996-06-10

Marketing