Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star

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Material type: Text

TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, 1991.Edition: 1st edDescription: xx, 563 p. : ill. ; 28 cmISBN:

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DDC classification:

Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.802 U72a (Browse shelf(Opens below))	1	Available	004217
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.802 U72a (Browse shelf(Opens below))	2	Available	004218
Books	Library, Independent University, Bangladesh (IUB) Reserve Shelf	658.802 U72a (Browse shelf(Opens below))	3	Not For Loan	004219

Total holds: 0

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Previous	658.802 N512m 2010 Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /	658.802 R738m Marketing in the Cyber Age : the why,the what and the how /	658.802 S127m Marketing : planning and control /	658.802 U72a Advanced marketing strategy : phenomena, analysis, and decisions /	658.802 U72a Advanced marketing strategy : phenomena, analysis, and decisions /	658.802 W538h How to Write a Marketing Plan /	658.802 X3s Strategic marketing : a guide for developing sustainable competitive advantage /	Next

Includes bibliographical references.

Business

1996-09-14

Marketing