Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star
Material type: TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, 1991.Edition: 1st edDescription: xx, 563 p. : ill. ; 28 cmISBN:- 0138519404 :
- 658.802 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.802 U72a (Browse shelf(Opens below)) | 1 | Available | 004217 | |||
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.802 U72a (Browse shelf(Opens below)) | 2 | Available | 004218 | |||
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.802 U72a (Browse shelf(Opens below)) | 3 | Not For Loan | 004219 |
Browsing Library, Independent University, Bangladesh (IUB) shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.802 R738m Marketing in the Cyber Age : the why,the what and the how / | 658.802 S127m Marketing : planning and control / | 658.802 U72a Advanced marketing strategy : phenomena, analysis, and decisions / | 658.802 U72a Advanced marketing strategy : phenomena, analysis, and decisions / | 658.802 W538h How to Write a Marketing Plan / | 658.802 X3s Strategic marketing : a guide for developing sustainable competitive advantage / | 658.803 D551 Dictionary of marketing terms / |
Includes bibliographical references.
Business
1996-09-14
Marketing