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2.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York, NY : HarperBusiness, c1993
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 R559t 1993.
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3.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Englewood Cliffs, NJ : Prentice-Hall, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 658.802 U72a, ... Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.802 U72a.
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4.
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Advanced Pharmaceutics : physicochemical principles/ Cherng - ju Kim. by
Edition: 1st ed.
Material type: Text Text
Publication details: India: CRC Press, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Pharmacy Corner 615.4 K491a.
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5.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
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6.
Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2001
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 B427a. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a.
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7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 659.1 B427a 2012.
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8.
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Advertising, Marketing and Sales Management / Devendra Thakur by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Deep and Deep Publications, 1994
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 659.1 A244.
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9.
The age of influence : the power of influencers to elevate your brand / Neal Schaffer. by
Material type: Text Text; Format: print ; Literary form:
Publication details: USA: HarperCollins Leadership, 2020
Other title:
  • Power of influencers to elevate your brand
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.872 S2911a.
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10.
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AI For Marketers: An Introduction and Primer / Christopher S. Penn by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: 2021
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.8 P412a.
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11.
Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill, 2005
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.802 L523a.
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12.
Analytics and dynamic customer strategy : big profits from big data / John F. (Jeff) Tanner, Jr. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley, 2014
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13.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : Irwin, 1990
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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14.
Applications in basic marketing : clippings from the popular business press : 1994-1995 edition / E. Jerome McCarthy, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Burr Ridge : Irwin, 1995
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M113a.
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15.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : IRWIN, 1991
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.8 M123a 1991.
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16.
Assembling export markets : the making and unmaking of global food connections in West Africa / Stefan Ouma. by Series: RGS-IBG book series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK ; Malden, MA : John Wiley & Sons Inc., 2015
Online access:
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17.
Attention-grabbing events : nonprofit events that draw interest and support to your cause / edited by Scott C. Stevenson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Sioux City, Iowa : Stevenson, Inc., ©2011
Online access:
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18.
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, ©2011
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19.
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Bangladeser panya bipanan byabastha (marketing in Bangladesh) / Dr. Abdullah Farouk by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : Bangla Academy, 1983
Availability: Not available: Library, Independent University, Bangladesh (IUB): Withdrawn (1).
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20.
Bangladesh apparels export to the Japanese market : opportunities and challenges / Khondaker Golam Moazzem, Mustafizur Rahman. by Series: CPD research monograph ; 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka : Centre for Policy Dialogue, 2010
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 338.47687095492 M6873b 2010.
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21.
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Bangladesh Business Research Reports, Vol. I : General Management, Personnel, Production and Marketing / edited by Gary N. McLean, Muzaffer Ahmed by Series: UGC Publication ; No.46.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (2)Location, call number: General Stacks 650.095492 B216, ...
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22.
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Bangladesh Case Studies in Marketing / edited by Gary N. McLean, Muzaffer Ahmed by Series: UGC Publication ; No.48.
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Dhaka : University Grants Commission Dhaka, Bangladesh, 1989
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.80095492 B216. Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reserve Shelf 658.80095492 B216.
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23.
Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : Irwin\McGraw-Hill, 1996
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (3)Location, call number: General Stacks 658.8 P455b, ...
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25.
Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr. by Series: The Irwin series in marketing ; .
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (7)Location, call number: General Stacks 658.8 M123b, ...
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