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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: xiv, 242 p. ; 22 cmISBN:
  • 9780749462994 (pbk.)
  • 074946299X (pbk.)
  • 9780749463007
  • 0749463007
Subject(s): DDC classification:
  • 658.827 22
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.827 H1494b 2011 (Browse shelf(Opens below)) 01 Not For Loan 024354
Total holds: 0

Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

Marketing