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1.
Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom by
Edition: 1st South Asian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Kogan Page India, 2005
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 L752b.
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2.
Principles of Advertising and IMC / Tom Duncan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill\Irwin, 2005
Availability: Items available for reference: Library, Independent University, Bangladesh (IUB): Not For Loan (1)Location, call number: Reference Stacks 658.827 D912p.
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3.
What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New Delhi : Prentice-Hall of India Private Limited, 2003
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 J77w.
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4.
World's Greatest Brands : an international review by interbrand
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: New York : John Wiley and Sons, Inc, 1992
Availability: Items available for loan: Library, Independent University, Bangladesh (IUB) (1)Location, call number: General Stacks 658.827 W927.
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