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Principles of Advertising and IMC / Tom Duncan

By: Material type: TextTextPublication details: Boston : McGraw-Hill\Irwin, 2005.Edition: 2nd edDescription: xxvii, 774p. : illus ; 27cmISBN:
  • 0072537744 :
Subject(s): DDC classification:
  • 658.827 19
Subject: Business
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.827 D912p (Browse shelf(Opens below)) 1 Not For Loan 017208
Total holds: 0

Business

2006\07\18

Media and Communication