The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research.
Material type: TextPublication details: Mumbai : Jaico Publishing House., 2019Description: ix, 260 p. : ill. ; 24 cmISBN:- 9789387944749
- 658.812 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.812 M2811s 2012 (Browse shelf(Opens below)) | 01 | Available | 026176 |
"New Harvest Books."
Includes bibliographical references and indexes.
You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.