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Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

By: Material type: TextTextPublication details: Reading, Mass. : Addison-Wesley Publishing Company, 1993.Edition: 2nd edDescription: xiii, 358 p. : ill. ; 23.5 cmISBN:
  • 0201563819 :
Subject(s): DDC classification:
  • 658.575 19
Subject: Business
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.575 C778w (Browse shelf(Opens below)) 1 Available 004648
Total holds: 0

Bibliography : p. 341-351

Business

1997-04-10