Social media audit : measure for impact / Urs E. Gattiker.
Material type: TextSeries: Springer Briefs in Computer SciencePublication details: New York : Springer, c2013.Description: ix, 106 p. : ill. ; 23 cmISBN:- 9781461436027
- 1461436028
- 302.231 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Non-fiction | 302.231 G263s 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 024584 |
Includes index.
Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
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