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Pop city : Korean popular culture and the selling of place / Youjeong Oh.

By: Material type: TextTextPublisher: Ithaca : Cornell University Press, c2018Description: 238 p. ; 24 cmISBN:
  • 9781501730719
Subject(s): DDC classification:
  • 23 306.095195 O361k
Summary: "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Window on Korea Non-fiction 306.095195 O361k (Browse shelf(Opens below)) 2018 01 Available WOK000861
Total holds: 0

Includes bibliographical references (pages 197-231) and index.

"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher.