Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett
Material type: TextPublication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995.Edition: 3rd edDescription: x, 686 p. : ill. ; 23.5 cmISBN:- 0201539721 :
- 658.848 19
Total holds: 0
Business
1997-04-09
International Business