Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas.
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. ; London : Sage Publications, 2006.Description: 266 p. ; 23 cmISBN:- 0761934839 (hbk.)
- 0761934847 (pbk.)
- 8178296306 (hbk. : India)
- 8178296314 (pbk. : India)
- 384.55095 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 384.55095 T454t 2006 (Browse shelf(Opens below)) | 01 | Available | 019880 |
Includes bibliographical references (p. [243]-257) and index.
Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
Marketing