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Marketing research / Donald R. Cooper, Pamela S. Schindler.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2006.Edition: 1st edDescription: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN:
  • 0072837861 (alk. paper)
  • 9788130908632
  • 0070600910
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .C635 2006
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 658.8/3 C778m 2006 (Browse shelf(Opens below)) 1 Not For Loan 019251
Total holds: 0

Includes bibliographical references (p. 726-749) and indexes.

Marketing