Key account management in financial services : tools and techniques for building strong relationships with major clients /

Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.]. - New Delhi ; Kogan Page India Private Ltd: Kogan Page, 2010. - xiv, 329 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).

Includes bibliographical references (p. 324-326) and index.



9780749450694


Financial services industry--Management.
Selling--Key accounts.
Marketing--Key accounts.
Customer services.

332.10688