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Principles of Advertising and IMC /

Duncan, Tom

Principles of Advertising and IMC / Tom Duncan - 2nd ed. - Boston : McGraw-Hill\Irwin, 2005. - xxvii, 774p. : illus ; 27cm

Business

2006\07\18

ISBN: 0072537744 : TK2316.00

Subjects--Topical Terms:
Publicity
Sales
Marketing

Subjects--Index Terms: Brands Sales Promotion Marketing Communication Advertisement

Dewey Class. No.: 658.827

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