Principles of Advertising and IMC / (Record no. 528)

MARC details
000 -LEADER
fixed length control field 00782nam a2200289 a 4500
001 - CONTROL NUMBER
control field 00011374
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2005 maua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072537744 :
Terms of availability TK2316.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
245 00 - TITLE STATEMENT
Title Principles of Advertising and IMC /
Statement of responsibility, etc Tom Duncan
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill\Irwin,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 774p. :
Other physical details illus ;
Dimensions 27cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\07\18
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Media and Communication
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Brands
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Sales Promotion
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing Communication
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertisement
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011   0.00   658.827 D912p 017208 11/05/2011 1 11/05/2011 Books