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Measuring advertising effectiveness /

Lucas, Darrell Blaine

Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt - 1st ed. - New York : McGraw-Hill Book Company, 1963. - xi, 399 p. : ill. ; 23.5 cm. - McGraw-Hill series in marketing and advertising . - McGraw-Hill series in marketing and advertising .

Business

1995-11-15

Subjects--Topical Terms:
Publicity
Marketing

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1

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