Measuring advertising effectiveness / (Record no. 9009)

MARC details
000 -LEADER
fixed length control field 00842nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00002048
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1963 nyua g 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lucas, Darrell Blaine
245 00 - TITLE STATEMENT
Title Measuring advertising effectiveness /
Statement of responsibility, etc Darrell Blaine Lucas, Steuart Henderson Britt
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Book Company,
Date of publication, distribution, etc 1963.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 399 p. :
Other physical details ill. ;
Dimensions 23.5 cm.
490 1# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing and advertising
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1995-11-15
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Britt, Steuart Henderson
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill series in marketing and advertising
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   659.1 L933m 003078 18/05/2011 1 18/05/2011 Books