Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt
Material type: TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York : McGraw-Hill Book Company, 1963.Edition: 1st edDescription: xi, 399 p. : ill. ; 23.5 cmSubject(s): DDC classification:- 659.1 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 L933m (Browse shelf(Opens below)) | 1 | Available | 003078 |
Total holds: 0
Business
1995-11-15
Marketing