Fundamental of advertising research / Fletcher, Thomas A Bowers
Material type: TextPublication details: Belmont, California : Wadsworth Publishing Company, 1988.Edition: 3rd edDescription: xiii, 322 p. : illISBN:- 0534084540
- 659.1072 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) General Stacks | 659.1072 F612f (Browse shelf(Opens below)) | 1 | Withdrawn | 000052 |
Total holds: 0
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659.101 W496p. Promotional culture : advertising, ideology and symbolic expression / | 659.103 W642n NTC'S Dictionary of Advertising / | 659.1042 S678 Social Communication in Advertising : consumption in the mediated marketplace / | 659.1072 F612f Fundamental of advertising research / | 659.10954 D234a Advertising Today : the Indian context / | 659.10973 N661a Advertising, management, and society : a business point of view / | 659.113 S387s Strategic Advertising Campaigns / |
Includes bibliographical references.
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1993-08-09