Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr.
Material type: TextSeries: The Irwin series in marketing ; .Publication details: Homewood, IL : Irwin, 1993.Edition: 11th edDescription: xxii, 763, (30) p. : ill. ; 26 cmISBN:- 025610509X
- 658.8 19
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Bibliography : p. 723-760
Business
1997-07-23
General Management