Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, c2010.Edition: 11th edDescription: xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)Subject(s): DDC classification: - 658.83420973 22
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Book's CD/DVD
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Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf | 658.83420973H3931c (Browse shelf(Opens below)) | Link to resource | Available | CD01061 | |||||
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Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 658.83420973 H3931c 2010 (Browse shelf(Opens below)) | 01 | Not For Loan | 024861 |
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| 658.802 S526s 2010 Strategic marketing : text and cases the Indian perspective / | 658.802 S656m 2011 Marketing communications : integrating offline and online with social media / | 658.83 K9637m 2015 Marketing research : | Financial accounting, reporting, and analysis / a global outlook / | 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.85 C9989i 2013 International marketing / | 658.85 W436s 2009 Selling : building partnerships / | 658.872 L367e 2002 E-commerce : business, technology, society / |
Includes bibliographical references and index.
Marketing