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Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch
Material type:
TextPublication details: Boston : McGraw-Hill\Irwin, 2001.Edition: 1st edDescription: xv,795p. : illus ; 29cmISBN: - 0072314451
- 659.1 19
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Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 B427a (Browse shelf(Opens below)) | 1 | Available | 011809 | |||
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 659.1 B427a (Browse shelf(Opens below)) | 2 | Not For Loan | 011810 |
Total holds: 0
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| 659.1 A681c Contemporary advertising / | 659.1 A681c Contemporary advertising / | 659.1 B334a Advertising management / | 659.1 B427a Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B427a Introduction to Advertising and Promotion : an integrated marketing communications perspective / | 659.1 B782c Contemporary Advertising / | 659.1 B783a Advertising excellence / |
Business
10\23\03
Marketing