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The marketing imagination / Theodore Levitt.

By: Material type: TextTextPublication details: New York : Free Press ; London : Collier Macmillan, c1986.Edition: New, expanded edDescription: xxv, 238 p. : ill. ; 25 cmISBN:
  • 0029191807
  • 0029190908 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
List(s) this item appears in: Marketing
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Includes bibliographical references and index.

Marketing