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Services Marketing : integrating customer Focus Across the firm / Valarie A Zeithaml, Mary Jo Bitner

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw Hill\Irwin, 2003.Edition: 3rd edDescription: xx,668p. : illus ; 25cmISBN:
  • 0071199144 :
Subject(s): DDC classification:
  • 658.8 19
Subject: Business
List(s) this item appears in: Marketing
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