Strategic management and competitive advantage : concepts and cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
Material type: TextPublisher: New York, NY : Pearson, [2019]Edition: 6th editionDescription: xxi, 368 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9780134741147
- 0134741145
- 658.4012 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 658.4012 B2619s 2019 (Browse shelf(Opens below)) | 01 | Not For Loan | 026752 |
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What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
International Business