Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Material type:
TextPublication details: Boston : McGraw-Hill, 1997.Edition: 7th edDescription: xxv, 760 p. : ill. ; 25 cmISBN: - 0256218951 :
- 658.83420973 19
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library, Independent University, Bangladesh (IUB) General Stacks | 658.83420973 H393c 1998 (Browse shelf(Opens below)) | 2 | Available | 007343 |
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| 658.8342 S333c Consumer Behavior / | 658.8342 W235c Consumer behavior : theory and practice / | 658.83420973 H393c Consumer behavior : building marketing strategy / | 658.83420973 H393c 1998 Consumer behavior : building marketing strategy / | 658.83430952 M479j Japanese Consumer Behavior : from worker bees to wary shoppers / | 658.84 A258i Internet Business Models and Strategies : text and cases / | 658.84 C542e The Essence of Marketing Research / |
Includes index
Business
1999-02-15
Marketing