What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater
Material type: TextPublication details: New Delhi : Prentice-Hall of India Private Limited, 2003.Edition: 2nd edDescription: xxiii, 308p. : illus ; 23cmISBN:- 8120324471 :
- 658.827 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.827 J77w (Browse shelf(Opens below)) | 1 | Available | 016373 |
Total holds: 0
Business
2005\07\20
International Business