Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN:- 9780078029271 (pbk. : alk. paper)
- 0078029279 (pbk. : alk. paper)
- 658.84 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.84 A4541g 2013 (Browse shelf(Opens below)) | 014 | Not For Loan | 024364 |
Total holds: 0
Includes bibliographical references and indexes.
Global Studies and Governance